We know that it is quite hard to find the right platform for your brand. So many to choose from and often so little time. Even after you have figured out the strategy, you have to still make all the content and post it and engage and… No worries, we are here to help you navigate your way in the world of Socials and give you some helpful tips and tricks to add a little taste to your brand’s social media presence!
CHOOSE THE RIGHT PLATFORM FOR YOUR BRAND
First of all, choose the right platform for your brand: The platform you decide on is dependent on the type of content you want to share and who your target audience is. If you don’t know this by now, you have to go back a few steps 😉
Instagram a.k.a THE GRAMM
Instagram is the perfect social platform when it comes to targeting a younger demographic. More than half of its users are between the ages of 18-34, making Instagram one of the top runners when it comes to keeping your content young. For this social network, it’s all about pictures & video’s.
Twitter a.k.a BLUE BIRD
Twitter is all about the words, and you only have 280 characters! So choose wisely.. With over 145 million active daily users, you’ve got a massive opportunity to reach even more people. It’s the perfect place to interact with your audience and build your brand through re-tweets, likes and a whole load of hashtags. Interacting with competitors and local businesses is also a great way to up your engagement level and increase your following which can convert into customers.
TIKTOK a.k.a isn’t this for dancing kids? No it’s NOT!
TikTok is the new potato chip on the block, but it has absolutely crushed the social media marketplace with over 800 million active users. This social platform is all about the video content. From crazy challenges, food recipes, wacky dance moves and even video adds, this app is all about your creativity and grabbing your audience’s attention within a short 15 / 60 /1 80 second window. If your food brand is all about the video content, then this is the place to be!
Facebook a.k.a. The OG of Socials Networks
Currently known as META, Facebook is still king in this digital space with over 2.7 billion users worldwide. This platform is definitely best for reaching and connecting with an older generation of users using both visual and text-based content.
After you have chosen one of these magnificent platforms, it’s all about content and engagement! It is so important for any brand to be successful. Showing your customers that you are seriously and actively interested in their feedback & thoughts of your products will create strong brand loyalty amongst your consumers and in turn, allow for your brand to skyrocket into success. So don’t forget to like their comments, share content and retweet what they have to say about your brand.
Hope we gave you a bit more insight! If you need any help with any of this, you know where to find us!