If your business is producing or selling food products, your main goal is to attract attention, be unique, increase your turnover and have a fanbase of consumers who are emotionally connected to your brand.
Branding on the side
If you want to influence the market with your TASTY products, you need to build your brand. It’s not something you do overnight or without structure… or on the side. It’s very important to have a clear roadmap and strategy: “The essence of strategy is choosing what not to do.” – Michael Porter
“How we Look-Book”
You need your own DNA. We call it “ a how we look-book”. This brand book contains the guidelines of your brand, your logo and color pallet, imagery and typography, tone of voice and so much more. All things that make it easier for designers, media, marketing and communication experts that you work with to stay consistent in content delivery and, like Michael Porter said, for people to know EXACTLY what NOT to do.
Everybody loves a good story
As we said before, you need a fanbase that is emotionally connected to your brand. And what better way to that than to use storytelling. It is the way to create, reach and engage consumers for your brand. That is why it is very effective to use it in your content strategy. “The greatest art in the world, is the art of storytelling.”- Cecil B. DeMille
Hope we gave you a bit more insight! If you need guidance with any of this, you know where to find us!
We know that it is quite hard to find the right platform for your brand. So many to choose from and often so little time. Even after you have figured out the strategy, you have to still make all the content and post it and engage and… No worries, we are here to help you navigate your way in the world of Socials and give you some helpful tips and tricks to add a little taste to your brand’s social media presence!
CHOOSE THE RIGHT PLATFORM FOR YOUR BRAND
First of all, choose the right platform for your brand: The platform you decide on is dependent on the type of content you want to share and who your target audience is. If you don’t know this by now, you have to go back a few steps 😉
Instagram a.k.a THE GRAMM
Instagram is the perfect social platform when it comes to targeting a younger demographic. More than half of its users are between the ages of 18-34, making Instagram one of the top runners when it comes to keeping your content young. For this social network, it’s all about pictures & video’s.
Twitter a.k.a BLUE BIRD
Twitter is all about the words, and you only have 280 characters! So choose wisely.. With over 145 million active daily users, you’ve got a massive opportunity to reach even more people. It’s the perfect place to interact with your audience and build your brand through re-tweets, likes and a whole load of hashtags. Interacting with competitors and local businesses is also a great way to up your engagement level and increase your following which can convert into customers.
TIKTOK a.k.a isn’t this for dancing kids? No it’s NOT!
TikTok is the new potato chip on the block, but it has absolutely crushed the social media marketplace with over 800 million active users. This social platform is all about the video content. From crazy challenges, food recipes, wacky dance moves and even video adds, this app is all about your creativity and grabbing your audience’s attention within a short 15 / 60 /1 80 second window. If your food brand is all about the video content, then this is the place to be!
Facebook a.k.a. The OG of Socials Networks
Currently known as META, Facebook is still king in this digital space with over 2.7 billion users worldwide. This platform is definitely best for reaching and connecting with an older generation of users using both visual and text-based content.
After you have chosen one of these magnificent platforms, it’s all about content and engagement! It is so important for any brand to be successful. Showing your customers that you are seriously and actively interested in their feedback & thoughts of your products will create strong brand loyalty amongst your consumers and in turn, allow for your brand to skyrocket into success. So don’t forget to like their comments, share content and retweet what they have to say about your brand.
Hope we gave you a bit more insight! If you need any help with any of this, you know where to find us!
Months of planning, organizing, connecting, brainstorming (brainfreezing sometimes) but finally the day has come were we can say: TASTE INN IS OPEN FOR BUSINESS! All of our tasties have done amazing work to get where they are, not just helping buildINNg (see what i did there) our new venture, but all the work that has led up to this point.
The amount of experience we all bring to the table is just amazing! We know we can help you achieve your goals using that and some humor of course, we do like a laugh.. and food, we also like food, very very much!
Did you know we are a part of The INN Company? The INN Company has several communities that work in a similar way. There is a community called Media INN, that specializes in all things Media, Marketing & Communication. There is another community called Sports INN, which specializes in Vitality, Health and Culture within organizations. So it was not very strange that we started Taste INN.. a community that specializes soly on the Food Industry. So let’s do this and show everyone why FOOD ROCKS!